Rachio Email marketing
As the Manager of Content & Communications at Rachio, I was responsible for all consumer-facing email campaigns and communications. I launched the company’s first email marketing strategy and made 25% of our annual .com revenue in 3 quarters. I managed communications for marketing promotions, weekly newsletters and product tips, survey requests, product communications, program recruiting, and more. I was responsible for the content, some design, segmentation, A/B testing, analytics, and more. Here are some highlights from our 2020 season:
My record conversion rate is 45%
My email strategy was responsible for 25% of .com revenue from Q2-Q4 2020
The emails saw an average open rate of 27% (114% higher than retail industry average)
CAMPAIGNS
One of my favorite campaigns was our 2019 Birthday Campaign. The goal was to get our users engaged and wanting to share photos and videos of their #RachioYards. Not only did we get a 900% increase in expected submissions, but the campaign also:
Increased Facebook conversions by 150%
Increased Facebook CTR by 100% vs evergreen ads
Increased new users to the website by 73%
Increased conversions by 155%
Increased revenue by 119%
