Strategy Consultant

Iterable | Denver, CO | Full-Time

August 2022 - February 2023

- Develop marketing strategy and drive individualized customer experiences for Iterable SMB, growth, and enterprise clients.
- Led the development of a personalized SMS playbook to help customers drive improved cross-channel marketing ROI.
- Developed a retention-driven lifecycle guide for an e-commerce gifting product that helped result in a 5/5 Customer Satisfaction rating and confidence moving into the holiday gifting season.
- Provide expertise in lifecycle marketing strategy, individualization, digital marketing, omnichannel marketing, growth marketing, marketing technology, consumer sentiment, and customer experience.

Director, Growth Content

oVertone Haircare | Denver, CO | Full-Time

May 2021 - February 2022

- Led diligence streams on content and retention, resulting in a successful exit for the company.
- Developed email and SMS segmentation strategy that drove a 51% increase in email open rates and $1M in SMS revenue.
- Implemented a loyalty-driven VIP email strategy that consistently saw a 25 - 40% CVR.
- Onboarded and managed public relations agency to drive an 89% increase in coverage YoY.
- Improved strategy, execution, and optimization of, email, SMS, push, PR, and organic social media channels that are now responsible for driving 25% of overall revenue. 
- Managed team of 2; Influencer Marketing Manager & Retention Marketing Manager

MANAGER, CONTENT & COMMUNICATIONS

Rachio | Denver, CO | Full-Time
April 2019 - May 2021

I was promoted to help create brand communications, develop marketing content, and manage public relations. I also oversee graphic design management, branding, and some internal communications.

- Saved $80k by executing proactive product EOS communication, preventing CS contacts and returns.
- Increased new users to the website by 73% in revamped UGC promotion strategy.  
- Assisted People team with internal communications and change management efforts, helping employees and leadership build transparent, empathetic relationships and prioritizing team NPS as an indicator for culture improvements.
- Ran email campaigns responsible for 25% of total revenue in 2020, despite COVID roadblocks
- Revamped company social in H1 2020, resulting in a 97% increase in followers and an 86% increase in engagement

Writer & Community Manager

Rachio | Denver, CO | Full-Time
January 2018 - April 2019

I joined the team full-time to continue my work in reputation management and customer advocacy. I managed the 10,000-member Rachio Community, all knowledge base content, & more.

- Increased social content engagement by 221%.
- Edited & refreshed over 4,300 pieces of content.
- Jump started the first support-focused, social media communications strategy.

Chapter advisor

Her Campus Media
October 2012 - December 2014

- Managed Her Campus chapters at USF, University of Tampa, Wisconsin, Seattle University, & St. Ambrose University.
- Recognized by chapters as persistent, helpful, & positive.
- Aided in creating better chapter management. 

marketing intern

Accompany of Kids
May 2014 - August 2014

- Increased Facebook likes and engagement by 149%
- Created digital content to increase event attendance.
- Managed live social media and promotions at events.

Advertising & MARKETING INTERN

TV Guide Magazine
February 2014 - July 2014

- Partook in projects to increase industry knowledge.
- Created documents to aid directors in their duties. 
- Created mock presentations for potential clients.

SaleS & MARKETING INTERN

Third Channel ft. Cosmopolitan Magazine
January 2014 - May 2014

- Acted as the exclusive marketing and sales agent for Cosmopolitan Magazine at UW - Stout
- Generated valuable feedback on magazine content for Cosmopolitan.
- Generated new business and brand awareness targeted to the millennial market.

Assistant Editor

Fashion. Art. Beauty. Magazine
May 2013 - January 2014

- Aided in growing organization membership. 
- Managed all editorial members and photoshoot collaborations. 
- FAB Magazine Spring/Summer 2014 (page 10)

EDITORIAL DIRECTOR

Fashion. Art. Beauty. Magazine
September 2012 - May 2013

- Acted as editorial expert by assisting Editor-In-Chief and writers.
- Created and edited all magazine content and article ideas. 
- FAB Magazine Fall/Winter 2012 (pages 26 & 57)
- FAB Magazine Spring/Summer 2013 (pages 18 & 54)